Teads automates its financial processes in just 3 months – with Microsoft Dynamics 365 Finance and xalution

Starting point

Teads is the omnichannel outcomes platform for the open web. With around 1,800 employees in 36 countries, Teads enables marketers to achieve full-funnel results across premium media. By combining predictive AI technology, high-quality content, and brand-safe environments, Teads connects advertisers and publishers to drive measurable business outcomes. With direct partnerships with more than 10,000 publishers and 20,000 advertisers worldwide, Teads enables efficient, scalable, and measurable campaigns across the open internet.

To meet the growing demands of international financial reporting and compliance, Teads decided to implement Microsoft Dynamics 365 Finance – with xalution as the implementation partner for Germany and Switzerland.

The project in the video

In the interview, Alexander Paul (CFO Teads Germany / Switzerland) and Thomas Meiler (Accountant, Teads) talk about the challenges, successes, and benefits of implementing the D365 ERP solution – and what collaboration with xalution was like.

The challenge

The target was ambitious: only three months were available for the rollout in Germany. At the same time, country-specific requirements such as tax regulations, compliance rules, and internal reporting processes had to be implemented. The goal: a near-standard ERP system with a high level of automation and a clear reporting structure – under intense time pressure.

The solution

xalution opted for a near-standard implementation of Microsoft Dynamics 365 Finance. A key advantage: many requirements were already covered by the standard features – faster and more comprehensively than Teads had originally expected.

Through automation, a centralized reporting structure, and the use of AI capabilities in D365 Finance, the system was precisely tailored to Teads’ needs. Close collaboration with local teams ensured that all requirements were met both globally and locally.

Core elements of the solution:

  • Localized accounting processes: mapping all tax and financial requirements for Germany and Switzerland
  • Automated workflows: standardized processes, reduced error rates, improved data quality
  • Centralized reporting structure: consolidated and group reporting at the push of a button
  • Replacement of manual Excel sheets with integrated financial processes
  • Use of AI functions in D365 Finance to support analytics and automation

Results and everyday benefits

Within just three months, the new system went live. Invoicing is now automated, processes are more efficient, and the error rate has dropped significantly.

One particularly impressive result: the time required for group reporting was reduced from around two weeks to just two days. Reports are now available at the push of a button, enabling Teads to make faster and better-informed decisions.

“The implementation of D365 was a complete success. In a very short time, we were able to modernize our ERP system, automate processes, and make invoicing much more efficient. xalution implemented all requirements with precision – their deep expertise was evident at every step. Most importantly, we could always rely on a partner who took the time to truly understand our needs. Today, we use a system that perfectly fits our local and global requirements.”
— Alexander Paul, CFO Teads Germany and Switzerland

Looking ahead

Teads will continue its collaboration with xalution – aiming to unlock further automation potential and make even greater use of AI features in Microsoft Dynamics 365 Finance.

The focus will be on additional reporting capabilities and the automation of repetitive tasks within international financial operations.

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