xalution is a Gold Partner of the second edition of the ERP RE:FRAME Congress. The event will take place on 14 October 2026 at the Novotel Airport hotel in Warsaw. We will take part in a panel discussion and we will be present in the EXPO area.
The ERP RE:FRAME Congress is a one-day event devoted to ERP systems: talks, debates and an exhibition area. The programme includes a debate with end customers who have already completed ERP implementations, and a debate with independent advisors.
Omnichannel panel, 14 October
Multichannel selling is one of the main themes of this year’s programme. It has its own panel discussion: “How to implement omnichannel effectively and scale sales without growing the team?”. Mariusz Szczubełek, Microsoft Dynamics 365 Solution Architect at xalution Poland, will take part in the panel. He will be joined by representatives of other ERP vendors.
During the panel the participants will go through four topics: connecting multiple sales channels, optimising logistics, automating warehouse management (WMS) and scaling online sales without a proportional increase in headcount. The panel is aimed at e-commerce directors, heads of logistics and owners of retail companies.
The question in the panel title comes back in our projects regularly, and in practice the number of features in the system rarely decides the outcome. In practice, the answer rarely depends on the number of features available in the system. What matters is how often the same inventory information has to be transferred manually from one tool to another, between the warehouse, point of sale and online store, and who has to handle this work during peak season.
This leads to the question of when online sales stop being a separate channel. As long as the store and e-commerce keep their own stock and their own returns processes, every promotion can result in a series of manual corrections, and a reservation for an online customer blocks an item that may simultaneously be sold at the point of sale. Retailers then choose between adding people to handle the exceptions and running one shared stock for all channels, and the first option stops being enough once orders grow faster than the team.
What we have learned from retail implementations
We have been implementing Microsoft Dynamics 365 Finance, Supply Chain Management and Commerce in retail, distribution and manufacturing for over 20 years, and our team now includes more than 150 consultants across six countries.
A significant part of these projects involves determining which decisions remain at store level and which are handled centrally. This is something software cannot decide on behalf of an organisation.
At Dealz Poland, we rolled out the system to 362 stores within six months, without a single day of interruption to sales. At Sportisimo in the Czech Republic, one go-live covered 183 stores in five countries of Central Europe, together with our x4fashion suite and x4finance suite add-ons.
Another challenge arises when each market operates as a separate legal entity. The required inventory may be available, but held by a different legal entity from the one in which the customer placed the order.
In groups operating across multiple countries, the challenge is often not a lack of inventory. More frequently, the required stock is available, but it is held by a different company within the group than the one where the customer placed the order.
In such situations, a manual process begins: searching for available inventory, coordinating between companies, and issuing the necessary documents. Today, a seller may see inventory available in a neighboring company, but visibility alone does not ensure that the goods will reach the customer.
The scale of this work grows with the number of orders. As a result, many organizations increase headcount to manage repetitive operational tasks, and costs tend to rise almost in proportion to business growth.
I see the greatest potential in eliminating manual decision-making from processes that are predictable and repetitive. In today’s business environment, it is impossible not to mention artificial intelligence. AI is an important part of transformation. However, in my view, starting the transformation with AI is a mistake.
Organizations must first establish well-structured processes, reliable data, and a clear operating model. Only on such a foundation can AI truly enhance productivity and support business scalability.
For me, omnichannel starts with the process, not the sales channel.
This is what I would like to discuss during the panel. These are ideas and assumptions that deserve broader discussion among business and technology practitioners – Mariusz Szczubełek, Business Solution Architect at xalution Poland.
Where to find us: our booth in the ERP EXPO area
We will be available throughout the congress to discuss omnichannel scenarios, from an order placed online to fulfilment from a physical store, and how these processes can be handled in practice.
Congress programme and registration: www.kongreserp.pl