There are many traditions but this one has a bright future: What began in 1863 with the part-stiffened shirt collar is still a thread running through the success story of the fashion company ETERNA. With every innovation that the long-established company has created in the course of its existence, it has also focused on future-oriented business processes. For their digitalization – an important step for ETERNA – xalution was brought on board. Since August, we have been supporting ETERNA in the introduction of Microsoft Dynamics 365 for Finance and Operations.

Within just six months, all processes from manufacturing and warehousing to online sales and delivery of the new ETERNA textile face masks were mapped. These measures lay the foundation for the newly launched ETERNA Tech-Stack project to convert all lines and company processes to a state-of-the-art platform in an omnichannel context.

“The year 2020 in particular has shown that we need to be able to change or expand our product range quickly. Our textile face masks are the best example,” says Bosse Küllenberg, CTO at ETERNA. “Our existing system landscape does not offer enough flexibility. Thanks to the new software and the know-how of the xalution team in the fashion sector, we were already able to start the online sale of our textile face masks on the new platform in January. From now on, we can also react faster to market events and customer needs.”

Implementation with “start-up spirit”

The project was already launched in mid-August 2020. With Microsoft Dynamics 365 as a modern platform, ETERNA also retains its best-of-breed approach. Even though the focus in the medium and long term is on replacing the entire merchandise and financial management systems used to date, the mindset of the collaboration between ETERNA and xalution is driven by a start-up spirit. The project team enjoys more freedom than is often the case in ERP projects. Within the framework of a greenfield approach, all processes of the textile face mask division are mapped from scratch in the new, cloud-based ERP platform at high speed and with maximum agility – for all channels and for both the stationary and the online business. The best-of-breed approach is always applied.

Thus, xalution Managing Director Tobias Endl confirms: “We deliberately design the infrastructure to be open for industry-specific solutions. For example, x4fashion suite will be used in the course of the project, which also includes the K3|fashion solution and specifically supports the industry-specific processes in the retail and fashion sector.” Thanks to this start-up spirit and the associated open mindset, ETERNA benefits from another important advantage: with each project phase, a milestone is reached and usable added value is created. In this example, this was the consistent mapping of a complete product line and the textile face mask division including webshop in the new Microsoft platform.

With the new solution, ETERNA is now faster, more transparent, and more flexible – and the newly created potential for automation means that resources can be used more efficiently.  The project proves that long-established companies keep their traditions alive, but also have to keep thinking outside the box to maintain a sustainable future. Through the integration of future-oriented solutions and their optimal use in its own business processes, ETERNA continues to impress with quality, innovation, and customer orientation after almost 160 years. This is also precisely where the greatest advantage lies: ETERNA customers benefit directly from the innovations – from product selection in the shop to delivery as well as transparency in the overall process. An all-around perfect customer journey!

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