Digital DNA, the underestimated power of AI and agility in e-commerce
Digital transformation continues to shape the retail sector more than almost any other development. At our x4in summit 2025 in Prague, we had the opportunity to speak with Tomáš Havryluk, CEO of Medevio and former Managing Director at Alza, one of the leading online retailers in the Czech Republic and Slovakia. Our conversation focused on the capabilities companies need in order to remain capable of action in a technology-driven environment.
🎥 Watch the video interview:
The discussion explored the importance of digital DNA, the practical application of AI in retail and the question of how companies can combine stability with agile innovation. Havryluk also shared his perspective on why adaptability is becoming a decisive competitive factor.
Mr Havryluk, thank you very much for the detailed and insightful conversation.