Hare or tortoise? First mover or late follower? What is the current situation regarding the implementation of digitization measures in German fashion companies?

Renowned industry experts will explore this question at this year’s “x4in summit”. To this event on May 7, 2020, xalution is inviting representatives from the IT, Procurement, Distribution, Organization, and Management sectors in the German, Austrian, and Swiss fashion industries. As the leading consulting and digital service provider in the ERP environment, we would like the summit to be understood as a wake-up call. The reason is that with 52 index points in the digitization comparison among all industries, retail is four points below average. *

“As an innovation-driven company traditionally focused on fashion, we can’t let this stand,” says Tobias Endl xalution CEO to explain the theme of the event. “In this industry people have been talking about digitization for years, but now we want to give the starting shot that will lead to action. The time is more than right, and the tools and technologies available now have been successfully tested many times over.”

The Startup Session reveals innovation potential

The high-caliber lineup of speakers at the event demonstrates how urgent the topic is. Speakers include Ulrich Spaan, Senior Vice-President of EHI Retail Institutes, Microsoft representative and Team Retail Excellence representative. Retail expert Wolfgang Lux, former CIO of Media-Saturn Holding, will be moderating the panel discussion. Startups like ZyseMe and Getidee will be showing technological innovations for the fashion industry that are still considered insiders’ tips today.

An Overview of Every Focus Topic at the x4in Summit 2020:
  • IT as the motor of change–Facts and Outlook
  • What the Fashion Industry can Learn from Netflix
  • Digital Identity–the Key to a Seamless Customer Journey
  • How to turn online & offline stores into individual customer touchpoints

Registration for the event is possible through March 27, 2020 on the registration page. There is a limited number of spaces to enable an intensive exchange between participants and speakers.


* Result of the “Digitalisierungsindex Mittelstand 2019/2020”