{"id":7076,"date":"2021-04-07T12:52:43","date_gmt":"2021-04-07T10:52:43","guid":{"rendered":"http:\/\/xalution.reingold.media\/2021\/06\/22\/nemuze-to-byt-privetivejsi-od-vyrobce-k-zakaznikovi-s-pristupem-do-d2c\/"},"modified":"2025-08-23T16:21:21","modified_gmt":"2025-08-23T14:21:21","slug":"nemuze-to-byt-privetivejsi-od-vyrobce-k-zakaznikovi-s-pristupem-do-d2c","status":"publish","type":"post","link":"https:\/\/www.xalution.com\/cs\/2021\/04\/07\/nemuze-to-byt-privetivejsi-od-vyrobce-k-zakaznikovi-s-pristupem-do-d2c\/","title":{"rendered":"Nem\u016f\u017ee to b\u00fdt p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed: od v\u00fdrobce k z\u00e1kazn\u00edkovi s p\u0159\u00edstupem do D2C."},"content":{"rendered":"<h3>Z\u00e1kazn\u00edci r\u00e1di nakupuj\u00ed od v\u00fdrobce a t\u011b\u017e\u00ed ze spole\u010densk\u00e9ho z\u00e1vazku<\/h3>\n<p>P\u0159\u00edstup p\u0159\u00edm\u00e9ho spot\u0159ebitele (D2C) se st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm, zejm\u00e9na v dob\u011b Koronov\u00e9 pandemie. V z\u00e1sad\u011b jde o p\u0159\u00edm\u00fd vztah mezi v\u00fdrobci a zna\u010dkami s jejich koncov\u00fdmi z\u00e1kazn\u00edky. Produkty a slu\u017eby se prod\u00e1vaj\u00ed p\u0159\u00edmo prost\u0159ednictv\u00edm online obchod\u016f, soci\u00e1ln\u00edch m\u00e9di\u00ed nebo stacion\u00e1rn\u00edch obchod\u016f. V\u00fdrobci tak\u00e9 vid\u00ed potenci\u00e1l, kter\u00fd vypl\u00fdv\u00e1 p\u0159\u00edmo z kontaktu se sv\u00fdmi z\u00e1kazn\u00edky.<\/p>\n<p>Podle <a href=\"https:\/\/home.kpmg\/de\/de\/home\/insights\/2021\/03\/direktvertrieb.html\" target=\"_blank\" rel=\"noopener\">Consumer Barometer 2021<\/a> od IFH Kol\u00edn nad R\u00fdnem a KPMG maj\u00ed v\u00fdrobci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed p\u0159\u00edstup D2C, prosp\u011bch ze skute\u010dnosti, \u017ee d\u00edky komunika\u010dn\u00ed bl\u00edzkosti a p\u0159\u00edm\u00e9mu vztahu se z\u00e1kazn\u00edkem mohou reagovat rychleji a adekv\u00e1tn\u011bji na zm\u011bny trhu. Koncov\u00ed z\u00e1kazn\u00edci zase vid\u00ed mimo jin\u00e9 v\u00fdhody, pokud jde o dostupnost a autenticitu produkt\u016f.<\/p>\n<h4>V\u00fdhody pro v\u00fdrobce, ze kter\u00fdch maj\u00ed prosp\u011bch i jejich z\u00e1kazn\u00edci.<\/h4>\n<p>V ka\u017ed\u00e9m p\u0159\u00edpad\u011b D2C nab\u00edz\u00ed v\u00fdrobc\u016fm p\u0159\u00edle\u017eitost prohloubit jejich vztahy se z\u00e1kazn\u00edky. Jako \u0159e\u0161en\u00ed podporujeme na\u0161e z\u00e1kazn\u00edky v d\u016fsledn\u00e9m a profesion\u00e1ln\u00edm provozov\u00e1n\u00ed p\u0159\u00edstupu D2C a dod\u00e1v\u00e1me transformovateln\u00e1 \u0159e\u0161en\u00ed zalo\u017een\u00e1 na Microsoft Dynamics 365. Krom\u011b klasick\u00fdch proces\u016f ERP je v oblasti prodeje nutnost\u00ed 360\u00b0 \u00fahlu pohled na z\u00e1kazn\u00edka. Krom\u011b toho lze kvalitu poradenstv\u00ed a slu\u017eeb v\u00fdrazn\u011b optimalizovat a d\u00e1le rozv\u00edjet prost\u0159ednictv\u00edm port\u00e1lov\u00fdch \u0159e\u0161en\u00ed, elektronick\u00fdch asistent\u016f nebo opat\u0159en\u00ed zam\u011b\u0159en\u00fdch na c\u00edlov\u00e9 skupiny.<\/p>\n<h4>Cht\u011bli byste tak\u00e9 profesion\u00e1ln\u011b roz\u0161\u00ed\u0159it p\u0159\u00edstup D2C pro va\u0161i spole\u010dnost? R\u00e1di v\u00e1s podpo\u0159\u00edme. <a title=\"Klikn\u011bte zde na kontaktn\u00ed formul\u00e1\u0159!\" href=\"https:\/\/www.xalution.com\/cs\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kontaktujte n\u00e1s p\u0159\u00edmo!<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kazn\u00edci r\u00e1di nakupuj\u00ed od v\u00fdrobce a t\u011b\u017e\u00ed ze spole\u010densk\u00e9ho z\u00e1vazku<\/p>\n","protected":false},"author":1,"featured_media":62296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[528],"tags":[],"class_list":["post-7076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zpravy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nem\u016f\u017ee to b\u00fdt p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed: od v\u00fdrobce k z\u00e1kazn\u00edkovi s p\u0159\u00edstupem do D2C. - xalution - experts for agile solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xalution.com\/cs\/2021\/04\/07\/nemuze-to-byt-privetivejsi-od-vyrobce-k-zakaznikovi-s-pristupem-do-d2c\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nem\u016f\u017ee to b\u00fdt p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed: od v\u00fdrobce k z\u00e1kazn\u00edkovi s p\u0159\u00edstupem do D2C. - xalution - experts for agile solutions\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1kazn\u00edci r\u00e1di nakupuj\u00ed od v\u00fdrobce a t\u011b\u017e\u00ed ze spole\u010densk\u00e9ho z\u00e1vazku\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xalution.com\/cs\/2021\/04\/07\/nemuze-to-byt-privetivejsi-od-vyrobce-k-zakaznikovi-s-pristupem-do-d2c\/\" \/>\n<meta property=\"og:site_name\" content=\"xalution - experts for agile solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xalution\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T10:52:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T14:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xalution.com\/wp-content\/uploads\/2021\/04\/XLN-Wordpress-Blog-NEWS-Posting-Grafik-2-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"S. 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